Jaffarian Volvo Toyota Scion Appoints Automotive Industry Veteran as New General Manager

 
Michael Benoit Brings Successful 27-Year Track Record to Jaffarian

Michael Benoit Brings A Successful 27-Year Track Record to Jaffarian

Jaffarian Volvo Toyota Scion today announced the appointment of Michael Benoit to General Manager, effective immediately.

Benoit is a highly experienced and accomplished automotive industry professional with a proven, 27-year track record of effectively managing dealerships, delivering both strong business performance and high customer satisfaction rankings. He brings a breadth of experience across all key disciplines, including management, sales, marketing and business development, as well as a deep understanding of how to train and manage staff to deliver exceptional customer service.

As general manager at Jaffarian, Benoit will oversee the strategic direction and day-to-day management of all departments, including sales, service, finance, parts and body shop, ensuring all areas are optimized to run efficiently and effectively and operate with the family values that Jaffarian was founded on 75+ years ago: to serve the customer with respect, honesty and integrity. He will report to CEO Gary Jaffarian.

“Michael is an ideal match for this leadership position at Jaffarian,” said Gary Jaffarian, CEO, Jaffarian Volvo Toyota Scion. “He’s a consummate professional that not only has deep experience and keen instincts about our business, but also possesses the ethics that are at the core of Jaffarian’s DNA, which is to deliver absolute excellence on every level to our customers. I’m thrilled to welcome him aboard and look forward to working with him to take our business to new heights.”

Prior to joining Jaffarian, Benoit held management positions at several other prominent dealerships in Massachusetts, including serving as general sales manager for Acura of Boston and at Ira Lexus Group of Danvers, MA. He also held a number of positions at Herb Chambers Companies. Benoit started his career as a sales manager/F&I manager at Boch Mitsubishi-Toyota in Norwood, MA.

“My goal has always been to work with the best and that’s exactly what I’ve found at Jaffarian Volvo Toyota,” said Benoit. “I conducted extensive research before taking on this job and I consistently found this dealership to be top-rated by customers. I’m proud of what Gary and his team have created, from the immaculate, state-of-the art facility to the great care and service they provide to customers. After working with so many big dealer groups, it’s a pleasure to be part of this family owned business. Put simply, I’ve found a home here and I look forward to contributing to Jaffarian’s success.”

Born in Marseille, France, Benoit graduated in 1985 from Sorbonne University in Paris with a B.S. degree in architectural engineering. In 1990, he earned a master’s degree in electronics and electrical engineering from Northeastern University in Boston. He currently lives in Haverhill, MA with his wife Luz Fernandez-Benoit, and a soon-to-be-born daughter Michelle Benoit.

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